Sales and marketing goes hand in hand. Sales can’t do without marketing and vice versa.
Many companies (especially Small & Medium Enterprises) cut down on marketing dollars and think that marketing is a waste of money. How wrong are they.
Invest in marketing so you receive quality leads for your sales team.
Yes, cold-calling is important… a very good telemarketer can still get tremendous results from cold-calling.
But to receive quality leads from marketing effort every day, who doesn’t want?