Marketing and Sales - Which is More Important?

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Sales & Marketing – Which is More Important?

November 14th, 2011

iancheow

Sales and marketing goes hand in hand. Sales can’t do without marketing and vice versa.

Many companies (especially Small & Medium Enterprises) cut down on marketing dollars and think that marketing is a waste of money. How wrong are they.

Invest in marketing so you receive quality leads for your sales team.

Yes, cold-calling is important… a very good telemarketer can still get tremendous results from cold-calling.

But to receive quality leads from marketing effort every day, who doesn’t want?